REWARDING CENTER

The word "REWARDING CENTER" can be cited in the book, End Of Overeating by David A.Kessler.M.D. The  origin of the word, is scientific.It's a part of the brain that neurologist (scientist who study the brain) believes responds to any pleasurable stimulus, that goes into the body.The "THE REWARDING CENTER"lights up.According to Dr. Kessler, sugar,fat,and salt stimulates the brain to crave food.This is similar to the reaction when hard drugs are taken.The Fast Food Corporation knows about this theory,therefore, Fast Food dishes are saturated with fat,sugar,and salt,which make their consumers addicted to it.Even though people are aware of the dangers Fast Food pose to their health. They are unable to stop their Fast Food eating habit, that bring diseases such as high blood pressure, diabetes, and many heart related  illness to them.The sugar,fat,and salt in the Fast Food have stimulated the "REWARDING CENTER" in the brain in a way that is impossible for people eating the Fast Food to quit. This is why some people in this society  are faced with so many heart related problems.